WW2 German Nazi Carlsberg beer company medal award with swastika
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WW2 German Nazi Carlsberg beer company medal award with swastika
Among the longest-lasting legacies of Nazism is the residual stain they left on the swastika, which up until 1933 represented life, prosperity and good fortune in various cultures around the world. When the Carlsberg brewing company expanded, J.C. Jacobsen adopted a 12-pointed star logo for his labels, while Carl Jacobsen adopted a swastika, sometimes with four dots within its arms and sometimes not, as the logo for “Ny Carlsberg” (“New Carlsberg”) beer—a reference to the purity of its ingredients. After 1906 the two were often combined, with the swastika within the star. By 1940, however, the rise of Nazi Germany and its perverted interpretation of “purity” had led Carlsberg to abandon the swastika permanently—and the subsequent German occupation pretty much assured that it would not be re-adopted.
